At Breuninger, we use artificial intelligence responsibly. Content created or modified with AI is reviewed before publication and clearly labeled.
The product shown has neither been created nor modified using AI. You can find binding information on price, color, material, size, and features on the respective product detail page.
The labeling is in accordance with the transparency requirements of the EU AI Act.
Frequently Asked Questions:
What does the "AI" label mean?
The label indicates that an image or video was created or modified using Artificial Intelligence. The content shown may resemble real people, places, or situations, but was not necessarily captured or presented in this form.
The product shown itself is real and was not generated or modified by AI.
Are the items I see real?
All items offered at Breuninger are real products. Even if an image or video is labeled as "AI," the product shown corresponds to an actual item and was not modified by AI. Binding information can be found on the product detail page.
When is the label used?
We use the label for images or videos that were created or modified using Artificial Intelligence and may therefore appear realistic.
This may concern, for example, the depiction of models, places, or entire scenes. The product itself remains unaffected: it is always real and is not modified with AI.
Which components of an image can be AI-generated?
AI can be used in the design of people, places, environments, or entire scenes to show products in different styling and inspiration worlds. The product itself is excluded from this.
Why are AI contents labeled?
The "AI" label informs you that an image or video was created or modified using Artificial Intelligence and may appear realistic.
The labeling is done in accordance with the transparency requirements of the EU AI Act. It is intended to help you recognize AI-generated or AI-modified content as such.
Can I rely on the product information?
Yes. Binding information about an item can be found on the respective product detail page, for example regarding price, color, material, size, and equipment.
With a virtual try-on, Artificial Intelligence is used to create a preview of how an article could look when worn. This preview serves exclusively for inspiration and may differ from the actual appearance, fit, size, or color of the product. It is neither an accurate representation nor a size recommendation.